Torugsa, Nuttaneeya; Wayne O’Donohue; Hecker, Rob - In: Journal of Business Ethics 109 (2012) 4, pp. 483-500
Proactive corporate social responsibility (CSR) involves business strategies and practices adopted voluntarily by firms that go beyond regulatory requirements in order to manage their social responsibilities, and thereby contribute broadly and positively to society. Proactive CSR has been less...