Using the Internet for electronic business has become an area of action for the Australian government. This paper presents research results from two regional areas, which indicate that while most manufacturing SMEs use e‐mail, very few are involved in electronic commerce activities. Major...

Purpose – The purpose of this paper is to examine whether classical brand naming concepts are sustainable for entrepreneurial firms in the net economy. Design/methodology/approach – A prior study of Kohli and LaBahn covers the formal brand naming process and gives insights into brand name...

This paper forms Part 2 of a monograph detailing a study that sought to examine the key determinants of SME marketing. It reports the key findings with respect to marketing competency in SMEs, explores the strong sales orientation of such firms, examines the nature and use of SME personal...