Shepherd, C. David; Gordon, Geoffrey L.; Ridnour, Rick E.; … - In: American Journal of Business 26 (2012) 2, pp. 92-117
they relate to the training of sales managers. Design/methodology/approach – Utilizing a survey approach, data were … firms' sales manager training practices, some significant differences also exist in terms of teaching approaches, types of … instructors, training locations, methods, and content utilized. Results of the current study exhibit both similarities and …