O'Dwyer, Michele; Ledwith, Ann - In: International Journal of Entrepreneurial Behavior & Research 15 (2009) 2, pp. 124-136
Purpose – The purpose of this paper is to explore the determinants of new product performance in small firms; specifically, the impact of customer orientation, competitor orientation, interfunctional co‐ordination, product launch proficiency and product advantage. Design/methodology/approach...