Purpose – The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. From a theoretical point of view, the aim is to shape a research...

Purpose – This study aims to investigate the way in which small retailer performance is influenced by strategy at different levels. It also aims to propose that business level strategy is more important to success than functional level strategy in small retail firms, as this is what enables...

Purpose – The purpose of this paper is to explore how realistic ambitions for growth are in craft micro‐enterprise. Design/methodology/approach – The paper presents observations from a series of studies of the craft sector in the UK. These were large‐scale questionnaires focusing on...

This article sets out to critically evaluate the impact that higher education institution (HEI)‐based consultancy can have upon the adoption and use of e‐commerce by businesses units operating in the small business sector of the British economy. Anecdotal evidence suggests that “new”...

This paper first considers the role and characteristics of the small firm and its collective, the small business sector. A brief examination of the small firm discourse and research agenda is provided. The following section undertakes a critical examination of the small firm management context....

The past two decades have witnessed little, if any, growth in the numbers of small firms with employees in the UK. At the same time, a substantial growth in the numbers of self‐employed without employees as a component of the UK national labour force has been witnessed. The current article...

In the two decades prior to 2000, the UK franchise industry showed substantial growth. Subsequently, however, this growth appears to have reached a plateau, with growth of less than 1 per cent. Franchisors suggest that the biggest barrier to growth is a lack of suitable franchisees. One possible...

The importance of location to retail organisations has long been recognised in the geography and retail marketing literatures, with subjective and “gut feel” methods of evaluation emerging as highly significant factors in the decision‐making process. Through the application of existing...

This paper surveys the population of independent breweries in the UK to ascertain their Web site usage and accessibility via the Internet. It finds independent breweries have tended to lag similarly sized business in other sectors in the provision or abandonment of company Web sites. Most of...

This article focuses upon six recent training initiatives in Britain, all of which included a small business training remit. It evaluates the training impact of these initiatives on a sample of 6,000 small businesses and measures their effectiveness in terms of awareness, understanding, interest...