Ramsey, Elaine; Ibbotson, Patrick; Bell, Jim; Gray, Brendan - In: Qualitative Market Research: An International Journal 7 (2004) 1, pp. 34-47
Given the growth of services and their importance in the economy, e‐business and the Internet have the potential to increase the competitiveness and growth of small firms. However, the general pattern is that the smaller the enterprise, the less likely they are to be prepared to adapt their...