Purpose – The purpose of the paper is two-fold: one, to focus on a specific industry – the manufacturing industry. In response to recent criticisms research in small to medium-sized enterprises (SME) is not sector/industry-specific, consequently the advice for these companies was too general...

Purpose – The purpose of the paper is two‐fold: one, to focus on a specific industry – the manufacturing industry. In response to recent criticisms research in small to medium‐sized enterprises (SME) is not sector/industry‐specific, consequently the advice for these companies was too...