Showing 91 - 100 of 111
The presumed dominant role of usability attributes (ie usefulness and ease of use) in predicting consumer adoption of a technologically based innovation (eg internet banking — IB) is reexamined, by using an extended framework, which, apart from usability, incorporates the social and...
Persistent link: https://www.econbiz.de/10014241220
This study proposes and empirically validates a model that incorporates the interaction effects of consumer's shopping orientation (utilitarian/recreational) and attitudes towards the online store atmospheric qualities (information related cues, navigation cues, aesthetic cues) on online...
Persistent link: https://www.econbiz.de/10014241223
Servicescapes are the manmade environments where hospitality activities, such as dining and lodging, occur. For more than two decades tourism and hospitality research has sought to understand the impact of hospitality servicescapes, primarily on hospitality customers and, to a lesser degree, on...
Persistent link: https://www.econbiz.de/10014241224
The purpose of this research is to examine the possibility of distinguishing between adopters and nonadopters when conceptualizing the drivers of the decision to adopt technologically based innovations. A second research objective is to examine factorial validity through the assessment of the...
Persistent link: https://www.econbiz.de/10014241231
Persistent link: https://www.econbiz.de/10013325508
Persistent link: https://www.econbiz.de/10008443962
Since the notion of perceived service quality and the disconfirmation paradigm were introduced in the IS community, quite a few studies have employed the SERVQUAL scale to measure perceived service quality. However, the instrument's psychometric properties have been seriously questioned, not...
Persistent link: https://www.econbiz.de/10010621140
This study proposes and empirically validates a model that incorporates the interaction effects of consumer's shopping orientation (utilitarian/recreational) and attitudes towards the online store atmospheric qualities (information related cues, navigation cues, aesthetic cues) on online...
Persistent link: https://www.econbiz.de/10008871524
Purpose – Although many authors argue that practising marketing internally facilitates the implementation of the market orientation concept, systematic empirical research to explore the validity of the argument remains surprisingly scarce. Hence, the purpose of this paper is to investigate...
Persistent link: https://www.econbiz.de/10014722695
Purpose – This paper explores the role of financial services brand values and compares the importance of process and outcome factors in terms of their impact on customer perceptions, behaviour and experience. Design/methodology/approach – Building on exploratory managerial and consumer...
Persistent link: https://www.econbiz.de/10014759832