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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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Customer experience, not brands will be on the iron throne
Klaus, Philipp - In: International journal of market research 62 (2020) 1, pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Online satisfaction, trust and loyalty, and the impact of the offline parent brand
Horppu, Marianne; Kuivalainen, Olli; Tarkiainen, Anssi; … - In: Journal of Product & Brand Management 17 (2008) 6, pp. 403-413
, has attracted less research attention, even though several publishers have extended their brands online.  …
Persistent link: https://www.econbiz.de/10014896049
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Brand-switching in Nigerian banks : evidence from critical incidents
Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89
Persistent link: https://www.econbiz.de/10011384488
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
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Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo; Kim, Jinkyung Jenny; Choe, Ja Young; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
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The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty
Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27
The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...
Persistent link: https://www.econbiz.de/10012663810
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Analyzing the effect of one-stop shopping on purchase intention in e-commerce
Ertemel, Adnan Veysel Veysel; Civelek, Mustafa Emre - In: International journal of information systems in the … 14 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014311596