Kyoon Yoo, Dong; Ah Park, Jeong - In: International Journal of Quality & Reliability Management 24 (2007) 9, pp. 908-926
Purpose – The purpose of this paper is to show how firms can enhance their service quality to increase customer satisfaction and thus financial performance? In answer to this question, four factors (i.e. employees, perceived service quality, customers, and financial performance) are critical...