Rejeb, Abderahman; Rejeb, Karim; Appolloni, Andrea; … - In: Digital business 4 (2024) 1, pp. 1-23
The TikTok platform has become widely popular among younger generations and has influenced various industries and aspects of life. This systematic literature review, using bibliometric methods, aims to examine the evolution of TikTok research from its initial development to its current status. A...