In this age of the global economy, negotiating across cultures is an inevitable part of doing business for firms desiring to compete internationally. What problems could cultural differences cause? Can firms from some countries or cultures do better than firms from other countries? What problems...

Discusses the globalisation of markets and questions the assumption that economic development would result in the converging needs of consumers and standardisation of marketing and advertising. Claims that consumers’ values are strongly rooted in history and tradition and that with the...

In a supposedly “globalising” world, we offer a “localisation” counterbalance from Tanzania and Malawi. Our perspective is purposely anchored in the socio‐cultural perceptions of indigenous employees working within organisations in these two African nations. From these Afrocentric...

Outlines a post‐modern approach to international and global development conceived during a visit to Ghana in the autumn of 1992. First offers a critique of modern development′s techno‐bureaucratic, unsustainable over‐consumption ethos and its accompanying practices of Western expert...

Compares the results of surveys of organizational development (OD) practices among major firms in the United States and Hong Kong. Despite obvious cultural differences between the two countries, OD practices were more similar than different. Discusses implications for OD research in...