Kaynak, Erdener; Tatoglu, Ekrem; Kula, Veysel - In: International Marketing Review 22 (2005) 6, pp. 623-640
Purpose – The study investigates the internet‐based electronic commerce (EC) adoption profile of small and medium‐sized enterprises (SMEs) in Turkey as well as the factors affecting their willingness to adopt EC usage. Design/methodology/approach – EC adoption is measured by a composite...