Purpose – The purpose of this paper is to study the spillover effects of marketing expertise on the market performance of domestic firms and multinational enterprises (MNEs). Specifically, this study examines how the adoption of frequency loyalty programs by a domestic firm following an MNE...

The adoption of pro-market economic reforms by emerging market economies in the last two decades has transformed the institutional context for firms in these economies. The objective of this volume is to better understand how domestic and foreign firms have transformed their strategy,...

Purpose: The purpose of this paper is to examine the factors associated with franchisors going public using signaling theory. Listing on the stock market is a sign that the business concept has reached a threshold level of acceptance and success. To increase the relevance of this study to...

Purpose: The purpose of this paper is to introduce the notion of social responsibility skepticism (SRS) and demonstrate its importance to the existing social responsibility literature. Stakeholder-emphasizing perspective (STEP) and shareholder-emphasizing perspective (SHEP) are tested as...

Purpose: This study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies by emerging market firms. Design/methodology/approach: This study is based on a dataset of 23,256 observations on...

Purpose: The purpose of this paper is to link country factors which impact the selection of women as CEOs of firms in emerging markets. Design/methodology/approach: Using a multilevel model, this study investigates the factors driving the selection of a woman as CEO using a sample of 30,015...

Purpose: The purpose of this study is to examine whether the usage of informal finance helps exports of emerging market firms. Design/methodology/approach: The study analyzes a large dataset of observations on emerging market firms. To address the issue of a non-random sample and correct for...