Cambra-Fierro, Jesus; Fuster-Mur, Ana; Hart, Susan; … - Departamento de Dirección de Empresas, Universidad … - 2010
organizational strategy is an antecedent or a consequence of MO, whilst some argue that strategy moderates the MO-performance … regarding the existence, nature and significancy of the relationship between market orientation and firm performance. In order … investigation, even of an exploratory nature. This study aims to explore the MO-performance relationship and to value the effect of …