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Activating trust: the redefinition of roles and relationships in an international construction project

Huemer, Lars - In: International Marketing Review 21 (2004) 2, pp. 187-201

This paper deals with trust processes in interorganizational relationships, specifically the ambiguous link between trust and predictability. Using an empirical case study, the paper focuses on when actors, participating in an international construction project, begin working according to a new...

Persistent link: https://www.econbiz.de/10014827273