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Marknadsföring i tjänsteföretag
Grönroos, Christian - 1987 - 2. uppl
Persistent link: https://www.econbiz.de/10000742470
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
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Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
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Strategier för finländska entreprenadföretags marknadsföring på den svenska marknaden
Grönroos, Christian - 1979
Persistent link: https://www.econbiz.de/10000532524
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On defining marketing : finding a new roadmap for marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003644652
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Towards service logic : the unique contribution of value co-creation
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003932483
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From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003610650