Fearne, Andrew; Donaldson, Adam; Norminton, Phil - In: Journal of Product & Brand Management 8 (1999) 5, pp. 430-443
There has been a general increase in the use of promotions within UK multiple grocers over recent years, during which the spirits category has grown in both volume and monetary terms. The results from an econometric analysis of weekly cross‐sectional store data and cluster analysis of consumer...