MINCULETE, Gheorghe; CHISEGA-NEGRILÃ, Maria-Ana - In: Economia. Seria Management 17 (2014) 2, pp. 325-346
Currently, because of the evolution in the knowledge-based society, the marketing reveals another dimension, the one of relational marketing, which represents the special relationship established between the company and its consumers, with win-win advantages over a long period. In these...