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widely. Ensuring robust competition across the digital value chain is therefore of paramount importance. Internet …
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This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the...
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Currently, because of the evolution in the knowledge-based society, the marketing reveals another dimension, the one of relational marketing, which represents the special relationship established between the company and its consumers, with win-win advantages over a long period. In these...
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Strategic planning of the supply chain is an important decision problem determining the long‐term survival and prosperity of companies in the manufacturing, retail, and other industrial sectors. In general such companies rely on their information systems to acquire the essential data that are...
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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
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