Strategic planning of the supply chain is an important decision problem determining the long‐term survival and prosperity of companies in the manufacturing, retail, and other industrial sectors. In general such companies rely on their information systems to acquire the essential data that are...

Currently, because of the evolution in the knowledge-based society, the marketing reveals another dimension, the one of relational marketing, which represents the special relationship established between the company and its consumers, with win-win advantages over a long period. In these...

Purpose – When top executives undertake big moves – dramatic shifts in strategic direction – their decisions can make or break a company. This paper aims to offer a methodology for cutting the risks of making a catastrophic misstep. Design/methodology/approach – To avoid a corporate...

This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the...