Del Mar Alonso-Almeida, Maria; Bernardo, Merce; Llach, Josep - In: Industrial Management & Data Systems 114 (2014) 3, pp. 387-404
Purpose – The purpose of this paper is to propose and test an e-quality model for leisure products purchased online. Two dimensions are considered in order to configure the scale: functional quality and hedonic quality. Design/methodology/approach – Based on a survey conducted on a sample of...