Opoku, Robert; Famiyeh, Samuel; Kwarteng, Amoako - In: Social Responsibility Journal 16 (2018) 1, pp. 129-143
Purpose: By relying on the Theory of Planned Behavior, this paper aims to understand the relative importance of attitude, subjective norm (SN), behavioral control, self-identity (SI) and past behavior in the prediction of green purchase behavior among Ghanaian consumers....