Showing 1 - 10 of 28,782
, issues and events as they confronted him and his colleagues. Lord Franks lit a fuse which set a score of Universities and …
Persistent link: https://www.econbiz.de/10014725152
Marketing information systems have usually been analysed in terms of market research, market intelligence and computerised modelling and analysis systems. Both empirical and theoretical studies are making it increasingly clear that this approach is inadequate, especially as it takes too little...
Persistent link: https://www.econbiz.de/10014723255
Persistent link: https://www.econbiz.de/10015011824
Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education … higher education industry, requires the adaptation and implementation of these findings, in order to improve.  …
Persistent link: https://www.econbiz.de/10014725161
/practitioner divide in marketing education is first examined along with current challenges for increasing curricular relevancy …
Persistent link: https://www.econbiz.de/10014946012
There is evidence to suggest that firms wish to work with universities to gain access to new technologies, to knowledge …
Persistent link: https://www.econbiz.de/10010549108
The scholarly literature in consultation emphasises scenarios where the role of the consultant is external and formalised. However, many consultations exhibit neither of these characteristics. The dynamics of an informal, four‐year long, internal consulting project conducted by two faculty...
Persistent link: https://www.econbiz.de/10014891665
The experience of using students as part of an internal audit team is described. Teaching staff and consulting advisers worked with students on three successive “live cases” within their own institution. Some prior auditing experience provided the best foundation for developing and showing...
Persistent link: https://www.econbiz.de/10014929753
Purpose Positioned within a framework of challenges facing universities, this paper aims to focus on challenges faced …
Persistent link: https://www.econbiz.de/10014937091
This article aims to examine the main factors that may hinder or facilitate the adoption of cloud computing (CC) services by higher educational institutions in developing countries, exemplified here by Oman. A conceptual model was developed through extending the...
Persistent link: https://www.econbiz.de/10012043408