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Segmenting the energy market:...
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Consumer behaviour
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English
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Dibb, Sally
140
Simkin, Lyndon
109
Harker, Michael
70
Harker, Debra
26
Meadows, Maureen
15
Bang, Nguyen
14
Canhoto, Ana Isabel Domingos
8
Michaelidou, Nina
8
Nguyen, Bang
8
Ekinci, Yuksel
7
Japutra, Arnold
7
Simões, Cláudia
7
Quinn, Lee
6
Raciti, Maria
6
Wensley, Robin
6
Ball, Kirstie
5
Brooks, Neil
5
Volkov, Michael
5
Vorhies, Douglas W.
5
Ali, Haider
4
Canhoto, Ana
4
Daniel, Elizabeth
4
Sharma, Bishnu
4
Stern, Philip
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4
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3
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3
Brennan, Ross
3
Carrigan, Marylyn
3
Gordon, Ross
3
Merendino, Alessandro
3
O'Hara, Rebecca
3
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3
Price, Catherine Waddams
3
Quinton, Sarah
3
Spiller, Keith
3
Chai, Joe Choon Yean
2
Chang, Connie
2
Chang, Kirk
2
Chen, Jun
2
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Centre for Competition Policy, University of East Anglia
3
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1
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1
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1
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1
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1
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Journal of strategic marketing
23
Marketing Intelligence & Planning
23
Journal of marketing management : MM
21
Marketing intelligence & planning
20
The marketing review
13
European Journal of Marketing
11
European journal of marketing : EJM
9
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8
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7
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4
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4
Young consumers : insight and ideas for responsible marketers
4
International Journal of Retail & Distribution Management
3
Journal of Business & Industrial Marketing
3
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Technological forecasting & social change : an international journal
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Ethical and social marketing in Asia : incorporating fairness management
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2
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2
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2
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2
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2
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2
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2
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2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism management : research, policies, practice
2
World competition : law and economics review
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Young Consumers
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1
Annals of public and cooperative economics
1
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1
Australian journal of management
1
Brand management ; Vol. 4
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British journal of management
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Source
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ECONIS (ZBW)
111
OLC EcoSci
79
Other ZBW resources
55
RePEc
14
USB Cologne (EcoSocSci)
11
BASE
2
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1
The marketing casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
2
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
3
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
4
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
5
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2008
Persistent link: https://www.econbiz.de/10003517735
Saved in:
6
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
7
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
8
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 99-108)
.
2013
Persistent link: https://www.econbiz.de/10009680266
Saved in:
9
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
10
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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