Andrews, Tim G. (ed.); Chen, Junsong (ed.); … - 2013 - First edition.
Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to … -- 3. China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark … : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand …