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manufacturing firms. Attempts to examine several key export marketing factors relating specifically to export development and … performance characteristics, international market information requirements, export marketing mix, and the future importance of …Reports on the findings from an exploratory study investigating the export practices of UK clothing and knitwear …
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This paper uses information on more than 160 million export and import transactions by German firms from 2009 to 2012 …
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The aim of the presented text is to evaluate the structure and development of the Czech wine market, foreign wine trade and to analyse the factors shaping domestic demand for wine. The text presents the results of the analysis of primary and secondary data. Time series on the development and...
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One of the major contributions of the IMP approach to international marketing has been the concept of interaction …. Often concepts that in international marketing are treated as discrete, are in fact interrelated if the notion of … both the network paradigm and the application of marketing in the international domain. They are also discussed in relation …
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