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Database Marketing: Talking Direct to Our Listening Customers

Carr, Mike - In: Marketing Intelligence & Planning 12 (1994) 6, pp. 12-14

five business units – gas transport and storage, public gas supply, contract trading, servicing, installation and retailing …. Addresses issues relating to the retailing business. Discusses how selective targeting of customers has helped the company to …

Persistent link: https://www.econbiz.de/10014946461

Corporate rating forecasting using artificial intelligence statistical techniques

Caridad, Daniel; Hančlová, Jana; El Woujoud … - In: Investment management and financial innovations 16 (2019) 2, pp. 295-312

Persistent link: https://www.econbiz.de/10012122287

One-to-one marketing in grocery retailing

Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595

Moody's ratings statistical forecasting for industrial and retail firms

Caridad y López del Río, Lorena; García-Moreno … - In: Economies : open access journal 9 (2021) 4, pp. 1-15

rating model for Moody's long-term companies' ratings for industrial and retailing firms that could be useful as an external …

Persistent link: https://www.econbiz.de/10012799506

Statistical, machine learning and deep learning forecasting methods : comparisons and ways forward

Makridakis, Spyros G.; Spiliotis, Evangelos; … - In: Journal of the Operational Research Society 74 (2023) 3, pp. 840-859

Persistent link: https://www.econbiz.de/10014332223

Geo-marketing segmentation with deep learning

Ansari, Oussama Benbrahim - In: Businesses 1 (2021) 1, pp. 51-71

Spatial clustering is a fundamental instrument in modern geo-marketing. The complexity of handling of high-dimensional and geo-referenced data in the context of distribution networks imposes important challenges for marketers to catch the right customer segments with useful pattern similarities....

Persistent link: https://www.econbiz.de/10012605781