Continually fastening life style supports the existence of convenience. Market research concerning the usage of convenient products was affected. Frozen side-dishes became the research subject. The aim was to find out current customer preferences. From results it is evident that pommes frites...

In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging (“Femvertising”), such as Dove’s “Real Beauty” campaign. While these advertisements are commonly discussed in the media, there is little research evaluating the effectiveness of...

One way to prepare for EU membership is not just to learn all the EU rules, but also to look at how other countries have coped with the demands of membership and learn from their successes and failures. In essence, preparation for membership requires a sort of risk analysis and market research....

Photos have become an important part of private and public communication due to technical and digital developments. Photo-based qualitative interviews are capable not only of investigating subjective and implicit conditions, but also of making use of the everyday social practice of taking...

Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...