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The viral marketing metaphor e...
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Hollebeek, Linda D.
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Gu, Bin
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Cova, Bernard
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International journal of technology marketing : IJTMkt
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1
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
2
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
3
"Do it to Denmark" : a case study on viral processes in marketing messages
Blichfeldt, Bodil Stilling
;
Smed, Karina M.
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10011403681
Saved in:
4
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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5
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
6
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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7
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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8
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
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9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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10
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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