Eastman, Jacqueline K.; Iyer, Rajesh - In: Journal of Consumer Marketing 21 (2004) 3, pp. 208-220
Despite the growth of the Internet, one area that marketers have not really discussed is the elderly's use of the … Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth … consideration. This paper discusses the use of the Internet by a national random survey of elderly consumers and the impact of …