Markowitz-Elfassi, Dana; Yarchi, Moran; Samuel-Azran, Tal - In: Online Information Review 43 (2019) 5, pp. 743-759
Purpose: The purpose of this paper is to examine the effect of politicians’ facial attractiveness on their online popularity as reflected in audience engagement with their Facebook posts during the 2015 Israeli election campaign. Design/methodology/approach: Using Israel’s 2015 election...