Li, Jing; Hudson, Simon; So, Kevin Kam Fung - In: International Journal of Culture, Tourism and … 13 (2019) 4, pp. 410-429
Purpose: The purpose of this study is to investigate the multi-dimensional structure of the Airbnb customer experience and to examine the influences of this experience on behavioral outcomes. Design/methodology/approach: A multi-phase methodology was adopted using a survey questionnaire to...