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1
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
2
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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3
Akceptace internetové reklamy uživateli v České Republice
Madleňák, Radovan
;
Švadlenka, Libor
- In:
E + M ekonomie a management
12
(
2009
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003935531
Saved in:
4
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
5
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
6
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
7
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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8
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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9
"New and improved" direct marketing : a non-parametric approach
Racine, Jeffrey
- In:
Econometric models in marketing
,
(pp. 141-164)
.
2002
Persistent link: https://www.econbiz.de/10001657513
Saved in:
10
Problems in marketing : applying key concepts and techniques
Moutinho, Luiz
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10001939912
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