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Using films to achieve diversity goals in marketing education
Chang, Dae Ryun - In: Journal of marketing education : JME 42 (2020) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
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Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien; Östberg, Jacob - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
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Marketing communication during crisis process
Bilgen, İlknur - In: Crisis as a political and economic concept : a …, (pp. 141-152). 2019
Persistent link: https://www.econbiz.de/10012286837
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СТРОИТЕЛЬНЫЙ БИЗНЕС В РОССИИ: ХАРАКТЕРНЫЕ ЧЕРТЫ, ЗАКОНОМЕРНОСТИ И МАРКЕТИНГОВЫЕ ОСОБЕННОСТИ
Кайтялиди О.Н. - In: Проблемы современной экономики (2010) 3, pp. 203-206
Рассмотрено состояние сферы жилищного строительства в условиях кризиса. Выделены характерные черты российского строительного бизнеса и проблемы, требующие...
Persistent link: https://www.econbiz.de/10011232013
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COVID-19-related innovations : a study on underlying motivations and inter-organizational collaboration
Greco, Marco; Campagna, Moreno; Cricelli, Livio; … - In: Industrial marketing management : the international … 106 (2022), pp. 58-70
Persistent link: https://www.econbiz.de/10014226227
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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BRAND MANAGEMENT IN MEDIA CRISIS
IONESCU, Adrian - In: Annals of Spiru Haret University, Economic Series 1 (2010) 2, pp. 99-106
particularly those in Romania, face a critical challenge in terms of dealing with an unprecedented crisis within this market. Since …
Persistent link: https://www.econbiz.de/10008830055
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STUDY OF YOUNG PEOPLE’S WINE CONSUMPTION HABITS AT THE CORVINUS UNIVERSITY OF BUDAPEST
Farkas, Agnes - In: GAZDÁLKODÁS: Scientific Journal on Agricultural Economics 54 (2010) 24
(in addition to the substituent products of the wine) for the domestic wines. The current economic crisis may also present … domestic wines had a disadvantage in terms of marketing, but their quality and cost/benefit ratio is judged to be higher than … that of foreign wines. The students of the Corvinus University of Budapest are not susceptible to wine marketing because …
Persistent link: https://www.econbiz.de/10008853757
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Codes of Finance: Engineering Derivatives in a Global Bank
Lépinay, Vincent Antonin - Princeton University Press
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and … widely blamed for triggering the global financial crisis of 2008. In Codes of Finance, Vincent Antonin Lépinay, a former …
Persistent link: https://www.econbiz.de/10011093940
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Introduction
Lepinay, Vincent Antonin - Princeton University Press
the bank before the crisis, providing a detailed firsthand account of the creation, marketing, selling, accounting, and … widely blamed for triggering the global financial crisis of 2008. In Codes of Finance, Vincent Antonin Lépinay, a former …
Persistent link: https://www.econbiz.de/10011115244