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Purpose – Marketing and consumer researchers have only recently been able to put videographic methods into their data collection and research representation toolkits. This paper provides an overview of these methods and offers some guidelines for their use. Design/methodology/approach – We...
Persistent link: https://www.econbiz.de/10014987099
Purpose – Little is known about the information‐seeking behavior of practicing visual artists; what research exists has focused largely on art students, art faculty and librarians, although an untested model does emerge. The aim of this paper is to report the findings of an empirical study...
Persistent link: https://www.econbiz.de/10014853393
Purpose – The purpose of this paper is to present some of the results of the project “Evaluating the usage and impact of e‐journals in the UK”. The particular research reported here evaluated the use of the ScienceDirect journals database with regard to Life Sciences, Economics,...
Persistent link: https://www.econbiz.de/10014853439
Purpose – Investment decisions by agribusiness firms are costly and subject to high volatility and uncertainty. In many cases, the project value is not only determined by its cash-flows stream and financial side effects but also by the presence of substantial future uncertainty such as project...
Persistent link: https://www.econbiz.de/10009274798
Purpose – The purpose of this paper is to determine which financial record‐keeping system farmers use, as well as what system attributes farmers value and to what degree. Design/methodology/approach – This research uses a choice experiment to examine farmer's demand for attributes of...
Persistent link: https://www.econbiz.de/10014667125
We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...
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