Showing 1 - 10 of 149,745
Persistent link: https://www.econbiz.de/10003492532
Purpose – The purpose of this study is to examine: direct effects of appearance management and fashion involvement on … social participation; direct effects of social participation, appearance management, and fashion involvement on self …‐esteem; and indirect effects of appearance management and fashion involvement on self‐esteem through social participation. Design …
Persistent link: https://www.econbiz.de/10014867942
Purpose – The purpose of this study is to examine if older female consumers prefer apparel advertising models more … closely resembling their age. Design/methodology/approach – The sample for this study consisted of 163 women between the ages … of 60 and 80. Full‐color photographs of fashion models were presented as stimuli. A questionnaire measuring participants …
Persistent link: https://www.econbiz.de/10014868009
on mature women's buying behaviour and attitudes is still scarce. The purpose of this paper is to explore and analyse … mature women's buying of clothes. Design/methodology/approach – The empirical material consists of observations made in a … department store and of interviews with a sample of ten Finnish women aged 50 to 63 years. Findings – The study yielded …
Persistent link: https://www.econbiz.de/10014868109
that women over 65 are still interested in fashion and that looking fashionable for themselves and others is important … review of literature and in‐depth interviews with 20 women over age 65, this exploratory research provides insight into the … impact of self‐concept, lifestyles, and fashion behaviors on apparel purchase decisions. The qualitative approach used for …
Persistent link: https://www.econbiz.de/10014803454
Older consumers have grown in number and affluence in the UK, but past research evidence suggests that they are less likely to be portrayed in advertisements than younger people. The wisdom of this approach has been questioned, particularly where depictions of older people feature caricature...
Persistent link: https://www.econbiz.de/10014889361
Demographic trends are suggesting that older people are growing in importance in the population. The advertising … and agencies to the importance of older people, and to encourage more age diverse advertising. This paper presents the … findings of a study conducted to elicit the opinions of advertising industry commentators about the issue of ageism in …
Persistent link: https://www.econbiz.de/10014945870
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