Purpose – The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...

Purpose – Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among younger consumer groups and those from broader socio‐economic backgrounds. In order to communicate...

Purpose – The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology/approach – Scientific investigation conducted...

Purpose – This paper aims to reveal the key elements of corporate identity through the information provided by entities' websites, and to study the differences in the information transmitted by entities through their websites. Design/methodology/approach – The research develops an analysis...

Purpose – The purpose of this paper is to evaluate the corporate social responsibility (CSR) content on corporate web sites and in annual reports, to identify the prevailing CSR dimensions and themes employed by the aviation industry of Pakistan. Design/methodology/approach – The authors use...

Purpose – Drawing on institutional and transaction cost theories, the purpose of this paper is to examine the location choice for a sample of 522 foreign affiliates of Turkish multinational enterprises (MNEs). Design/methodology/approach – Binary logistic regressions are conducted to test a...

Purpose – The purpose of this paper is to determine the extent of implementation of quality management in Ghana. Design/methodology/approach – After thoroughly reviewing and reading available literatures in the field of interest, semi‐structured interview questions were prepared....