Addresses the question of whether ‐ now that we exist in the much heralded “information era” ‐ the information needs of those engaged in marketing are being satisfied. With interest in the Internet, as a burgeoning global communications medium, we now understand how things might be in...

The process of open innovation / Arthur B. Markman -- Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn -- Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli -- Applying the...