Cushen, Jean - In: Qualitative Research in Accounting & Management 6 (2009) April, pp. 102-114
highlight the variety of forces that interact to shape perspectives of normative control within a workplace. Consequently … on normative control at work. The purpose of this paper is to describe a tactical evolution in normative control …. Perspectives are provided on the desired role and ultimate failure of this employee branding initiative. Indeed, branding may be a …