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Purpose: The purpose of this paper is to identify the relevant antecedents of willingness of Indian consumers to pay a premium for green products and empirically validate the relationship between these antecedents and willingness to pay (WTP). Design/methodology/approach: Data were generated...
Persistent link: https://www.econbiz.de/10012279803
Purpose: With the rise in adverse impact of excessive technology use, such as smartphone; the issue of smartphone addiction has gained the attention of researchers in recent years. Therefore, this study undertakes to review the literature on smartphone addiction research by identifying the...
Persistent link: https://www.econbiz.de/10012811006
Scholarly interest in the field of m-payment has gained prominence in the last decade owing to the shift in consumer spending patterns. However, only limited numbers of review studies are available on the topic. To overcome the limitation, the paper comprehensively reviewed the content of...
Persistent link: https://www.econbiz.de/10014001643
Purpose: This paper aims to investigate the role of religiosity in Indian Muslim students with the objective of mapping their attitude towards green products. Design/methodology/approach: Data were generated from 306 Muslim students enrolled in educational institutes located in the national...
Persistent link: https://www.econbiz.de/10012075565
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