Breesch, Diane; Vos, Steven; Scheerder, Jeroen - In: Sport, Business and Management: An International Journal 5 (2015) 4, pp. 365-385
Purpose – The purpose of this paper is to analyze whether the fitness industry in Belgium is financially viable in its position as a growing commercial player within the framework of the European sport model where non-profit and public sport providers still have a strong impact....