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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719

Persistent link: https://www.econbiz.de/10012494005

A model bridging team brand experience and sponsorship brand experience

Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 380-399

Persistent link: https://www.econbiz.de/10011821792

Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude

Schönberner, Jan; Woratschek, Herbert - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10014331364

Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games

Baek, Woo-yeul; Byon, Kevin K.; Jones, Charles W.; … - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 261-278

Persistent link: https://www.econbiz.de/10011503697

Sport sponsorship : the impact of sponsor image on purchase intention of fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10011522098

The role of sports sponsorship in negative new stories about a brand : approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20

This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer … for group allocation. The results indicated that attitude and image formation changed considerably when sports sponsorship … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …

Persistent link: https://www.econbiz.de/10012622512

Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382

Persistent link: https://www.econbiz.de/10012613996

Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339

Persistent link: https://www.econbiz.de/10011504122

The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams

Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252

Persistent link: https://www.econbiz.de/10013411506

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