The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the … other hand, previous experience is a key determinant to perceive the benefits of using the internet for business purposes …

Does access to the broadband internet stimulate firm growth? In this paper, I analyze within-firm growth of established … firms caused by the access to faster internet using geocoded social-security data. I identify firm responses to the access … to the first generation of broadband internet and later speed upgrades by exploiting technological peculiarities of the …