Purpose – Pareto's Law often refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to review and debate whether there is a “Pareto syndrome” in the...

Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals....