The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...

Recent literature on the European Union has focused to a great extent on the growing competition that the creation of the union was expected to generate on the former national markets. And yet, as we have moved into the new millennium, cross-border competition in many sectors is still at modest...