Information explosion, globalisation and the reduction of trade barriers have led to theemergence of global production markets and broader access to a range of products forcustomers. For manufacturers this has led to managing fragmented networks to dealwith more polarised markets with wider...

Purpose – The purpose of this paper is to develop a framework and a reference process for achieving channel alignment in companies that use traditional and electronic marketing channels. Instruments for gathering and structuring of information on channel deployment are proposed and integrated...

Purpose – This paper aims to analyze the relationships between four constructs – business environment characteristics, competitive priorities, supply chain structures, and firm business performance. Design/methodology/approach – By establishing a conceptual model and conducting structural...

Purpose – This paper describes research that has sought to create a formal and rational process that guides manufacturers through the strategic positioning decision. Design/methodology/approach – The methodology is based on a series of case studies to develop and test the decision process....

Purpose – Over the last decade, competition in the manufacturing sector has increased as globalization and customer requirements have evolved. Now, organizations are competing not only with their internal capabilities but also on their abilities to leverage capabilities in the supply chain....