Presents the need for the European agribusiness and food industries to redesign and reposition their activities in the food supply chain, both at a technical and organizational level, in order to achieve customer satisfaction and business efficiency. Focuses on the findings of ten supply chain...

There exists at present a gap in channel theory on the role of co‐operation and trust in the functioning of interfirm relationships. These variables have not featured as major factors in the explanations of how channels co‐ordinate their activities, survive and grow. This article introduces...

Analyses the dimensions of service in the co‐operative buyer‐supplier interaction and presents an interpretative scheme which links some of the basic service management concepts with some critical aspects in the current supply environment. On the basis of the results from a case study of the...