The study was conducted to determine the key obstacles to strategy implementation at the Social Security Commission. The objective was to establish various factors that inhibit successful strategy implementation and explore alternative approaches that could be adopted to facilitate effective...

This paper describes corporate branding as an organisational tool whose successful application depends on attending to the strategic, organisational and communicational context in which it is used. A model to help managers analyse context in terms of the alignment between strategic vision,...

Purpose – To implement the concepts developed in this action research (AR) programme in a single company and monitor the results. Design/methodology/approach – In this paper the ideas canvassed in earlier papers regarding the inductive frame and the deductive frame are applied to a single...