Purpose – This paper aims to address the subject of the corporate digital footprint. The explosion of social media networks has created major opportunities for companies and employees alike, yet many senior executives don't fully understand how to harness its power or, indeed, how to maintain...

Purpose – The purpose of this paper is to discuss the salient issues relating to the employment of Purple Squirrels. As the business world begins to undergo rapid change, to remain competitive business leaders must hire and retain extraordinary people – those who are supreme innovators and...

Purpose – This paper addresses the subject of the chief digital officer: why there is a need for a CDO, the competencies required for the position, and to whom the CDO should report. Findings – Until now, it has been the IT department that has controlled and driven the corporate technology...