Purpose – The aim of this paper is to address and discuss usage and implications of a weblog in a corporate communication context from an employees' perspective. Design/methodology/approach – The paper is a case study of a government agency's corporate blogging activity, traced through focus...

Purpose – The purpose of this paper is to review a case study of a recent corporate rebranding initiative to examine how staff respond to changed values. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments. Findings – A...

Purpose – The purpose of this two‐part article is to introduce engagement and review key research on engagement‐related factors. Design/methodology/approach – The author conducted a literature search on employee engagement and pilot interviews with ten professionals. Findings –...

Purpose – This study seeks to empirically examine cultural alignment with new corporate brand values in the rebranding aftermath. Design/methodology/approach – Focuses on a case study of a firm that recently underwent a corporate rebranding campaign. Analysis is based on data collected...

Purpose – The purpose of this paper is to chart the process of culture change within Durham National Savings, both before and after the public‐private partnership (PPP) of the organisation, and to examine dissent – in its many forms – as a dimension of employee resistance....

Purpose – The purpose of this paper is to highlight the significance of creating a retention‐rich organizational culture and discuss the drivers of employee engagement. Design/methodology/approach – The paper presents the personal view of the author, based on research findings and...