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Target s inner circle
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Unternehmenserfolg
48,752
Firm performance
48,631
Strategisches Management
33,395
Strategic management
33,084
Brand management
17,664
Markenführung
17,199
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16,296
Marketingmanagement
16,272
Leadership
14,179
Consumer behaviour
12,318
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11,872
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11,164
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11,005
Theorie
9,008
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8,985
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8,898
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7,623
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7,596
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7,562
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7,500
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7,477
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7,397
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7,317
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7,292
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7,289
KMU
7,285
Germany
7,183
Corporate governance
6,302
Corporate Governance
6,269
Markenartikel
5,804
Brand
5,795
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5,588
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5,503
Innovationsmanagement
5,190
Unternehmensgründung
5,168
Business start-up
5,133
Organizational change
5,044
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5,033
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4,995
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4,937
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356
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66
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5,270
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4,058
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2,285
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1,822
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692
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Burmann, Christoph
179
Esch, Franz-Rudolf
177
Bruhn, Manfred
143
Wagner, Joachim
139
Meffert, Heribert
130
Kotler, Philip
113
Homburg, Christian
106
Vrontis, Demetris
103
Tomczak, Torsten
99
Huber, Frank
97
Melewar, T. C.
93
Baumgarth, Carsten
91
Audretsch, David B.
86
Keller, Kevin Lane
86
Kraus, Sascha
86
Bauer, Hans H.
81
Van Reenen, John
80
Wiedmann, Klaus-Peter
80
Görg, Holger
78
Hitt, Michael A.
77
Rajagopal
76
Bloom, Nicholas
75
Wright, Mike
69
Rugman, Alan M.
66
Stulz, René M.
65
Verbeke, Alain
65
Ahlert, Dieter
64
Kumar, V.
63
Siddiqui, Danish Ahmed
63
Balmer, John M. T.
62
Pepels, Werner
60
Addison, John T.
59
Merrilees, Bill
59
Buckley, Peter J.
58
Hinterhuber, Hans H.
58
Herrmann, Andreas
57
Müller-Stewens, Günter
57
Hasan, Iftekhar
56
Kirchgeorg, Manfred
56
Teece, David J.
56
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Springer Fachmedien Wiesbaden
499
National Bureau of Economic Research
385
Edward Elgar Publishing
105
Haufe-Lexware GmbH & Co. KG
86
IGI Global
84
Springer-Verlag GmbH
80
OECD
69
Verlag Dr. Kovač
64
Books on Demand GmbH <Norderstedt>
60
American Marketing Association
59
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
59
Harvard Graduate School of Business Administration
56
Verlag Franz Vahlen
54
Information Resources Management Association
44
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
Campus Verlag
41
De Gruyter Oldenbourg
39
HAL
38
Springer International Publishing
37
World Bank
33
Walter de Gruyter GmbH & Co. KG
32
W. Kohlhammer GmbH
31
Université Paris-Dauphine (Paris IX)
30
Springer Gabler <Firma>
29
Wiley-VCH
29
William Davidson Institute <Ann Arbor, Mich.>
29
Harvard Business Review Press
27
Gesellschaft zur Erforschung des Markenwesens
26
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
24
Nomos Verlagsgesellschaft
23
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
22
Helmut-Schmidt-Universität
22
NetLibrary, Inc
22
Shaker Verlag
21
Erasmus Research Institute of Management
20
UVK Verlagsgesellschaft mbH
20
Erich-Schmidt-Verlag
19
AMACOM
18
Friedrich-Schiller-Universität Jena
17
RWTH Aachen
17
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Journal of business research : JBR
1,902
SpringerLink / Bücher
1,432
Strategic Direction
800
The journal of brand management : an international journal
648
Industrial marketing management : the international journal for industrial and high-tech firms
621
Leadership & Organization Development Journal
600
Springer eBook Collection
557
Strategic management journal
542
International Journal of Retail & Distribution Management
518
Journal of retailing and consumer services
515
Journal of business ethics : JOBE
456
The journal of product & brand management
424
Cogent business & management
420
European Journal of Marketing
408
Working paper / National Bureau of Economic Research, Inc.
392
NBER working paper series
386
Technological forecasting & social change : an international journal
367
International journal of hospitality management
344
Journal of strategic marketing
334
NBER Working Paper
302
International journal of production economics
296
European journal of marketing : EJM
289
Harvard business review : HBR
287
International business review : the official journal of the European International Business Academy
284
Journal of Product & Brand Management
281
Management decision : MD
281
Harvard-Business-Manager : das Wissen der Besten
275
Human Resource Management International Digest
271
Long range planning : LRP ; international journal of strategic management
269
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
266
Management Decision
262
Journal of the Academy of Marketing Science
257
Gabler Edition Wissenschaft
252
Business horizons
248
Journal of Consumer Marketing
248
Business strategy and the environment
247
Journal of marketing management : MM
245
Journal of Management Development
242
Discussion paper series / IZA
238
Small business economics : an entrepreneurship journal
237
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ECONIS (ZBW)
126,126
Other ZBW resources
7,835
USB Cologne (EcoSocSci)
3,529
RePEc
2,089
EconStor
522
BASE
280
USB Cologne (business full texts)
58
ArchiDok
4
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Showing
1
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of
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Sort
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date (oldest first)
1
Target s inner circle
Reingold, J.
- In:
Human Resource Management International Digest
16
(
2008
)
6
Persistent link: https://www.econbiz.de/10014753052
Saved in:
2
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
3
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
4
Was Top-Unternehmen anders machen : mit Strategie, Innovation und
Leadership
zum nachhaltigen Erfolg
Bailom, Franz
;
Matzler, Kurt
;
Tschemernjak, Dieter
-
2013
-
2., aktualis. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10009791771
Saved in:
5
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
6
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
7
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
8
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
9
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
10
Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
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